Shopify

Overview

Alytica is a lightweight, privacy-focused web analytics tool designed to provide deep insights into Shopify store performance with minimal performance overhead. Our solution offers comprehensive tracking of page views, user interactions, and e-commerce events.

Key Features

Automatic page view tracking
E-commerce event logging
Performance-optimized script
Session and visitor identification
Shopify-specific tracking capabilities

Integration Steps

1. Create a Project

First create a project from your Alytica dashboard by clicking the button "New Website"

2. Add Alytica Script

For Shopify, you have multiple integration approaches:

Option 1: Theme Customization

Go to Online Store > Themes
Edit theme.liquid
Add tracking script in <head> section:

<script
  src="https://alytica.tech/js/tracker.js"
  data-website-id="YOUR_WEBSITE_ID"
  data-domain="yourdomain.myshopify.com"
></script>

Option 2: Script Tag

{% if template != 'cart' %}
  <script
    src="https://alytica.tech/js/tracker.js"
    data-website-id="YOUR_WEBSITE_ID"
    data-domain="yourdomain.myshopify.com"
  ></script>
{% endif %}

3. Track Custom Events

Utilize the global window.alytica() function for tracking:

// Track product purchases
window.alytica('payment', {
    amount: 49.99,
    email:'customer@email.com'
});
 
// Track user account creation
window.alytica('signup', {
    email:'user@email.com'
});
 
// Track custom events
window.alytica('feature_used', { 
  feature: 'dark-mode' 
});

Best Practices

Always include website ID and domain attributes
Ensure script loads on all non-checkout pages
Use window.alytica() for custom event tracking
Avoid multiple script insertions

Testing Your Integration

Click the Verify Script button in the setup form
- Successful verification confirms correct installation
Check Network tab for https://alytica.tech/api/track-visit calls
Verify custom events are being sent
Use Alytica's dashboard for comprehensive insights

Conclusion

Alytica provides a simple, performance-friendly analytics solution for Shopify stores. Follow these steps to gain valuable insights into user behavior with minimal configuration.

Visit Alytica Dashboard →

Shopify

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