Custom Events

What Are Custom Events?

Custom Events are a powerful feature that allows businesses to track specific, unique interactions within their website or app that go beyond standard analytics. These events capture the precise moments that matter most to your business, providing deep insights into user behavior and engagement.

Why Custom Events Matter

Custom Events transform generic analytics into a personalized storytelling tool for your business. Instead of relying on one-size-fits-all metrics, you can:

• Measure interactions that are truly meaningful to your specific business model
• Gain granular understanding of how users interact with your most important features
• Create more targeted and effective user experience strategies

Real-World Examples

1. E-commerce Engagement: Track when users:

   • Add items to wishlist
   • Use product comparison tools
   • Interact with size guides

2. Content Platforms: Monitor:

   • Time spent on specific article types
   • Interactive content engagement
   • Newsletter sign-up attempts

3. SaaS Applications: Capture:

   • Feature exploration patterns
   • Workflow completion rates
   • Onboarding step interactions

By tracking these custom interactions, businesses unlock actionable insights that standard analytics miss, enabling more informed decision-making and user experience optimization.